Kumano brushes are among Japan's most highly regarded handcrafted brushes and are recognized as one of the country's traditional crafts. KUMANOFUDE® is the registered collective trademark used for brushes produced by member companies of the Kumano Brush Cooperative under strict quality standards. Handcrafted using techniques refined over generations, Kumano brushes are widely respected not only as tools for calligraphy and painting but also as exceptional makeup brushes trusted by users around the world.
As a new-generation brush brand that combines Kumano’s traditional craftsmanship with refined modern design, SHAQUDA is proud to carry on this tradition. This article explores the history of Kumano Brushes, their appeal as makeup tools, the unique qualities that define them, and how to choose and care for them properly.
What Are KUMANOFUDE®?
KUMANOFUDE® are products that bear the official collective trademark owned by the Kumano Brush Cooperative. Unlike the designation “Traditional Craft Kumano Brushes,” this trademark extends beyond calligraphy brushes to include painting and makeup brushes as well.
Only brushes manufactured by member companies that meet strict quality standards are permitted to carry this mark, ensuring a high level of consistency and craftsmanship. Every brush is carefully handcrafted by skilled artisans, from the selection of materials to shaping and finishing. This meticulous process creates the refined balance of softness, resilience, and performance for which Kumano Brushes are known.
The History of Brushes and Kumano
The history of brushes in Japan dates back to the Kofun period, when writing culture and Buddhism were introduced from the Asian continent. During the Asuka period, the spread of sutra transcription further increased the demand for brushes, encouraging the development of brush-making techniques.
One of the oldest surviving Japanese brushes, known as the Tenpyō Brush, is preserved in the Shōsōin Repository and reflects the advanced craftsmanship already present at that time. By the Heian period, uniquely Japanese styles of brushmaking had emerged, supporting the flourishing of written culture and artistic expression.
Brushmaking in Kumano, Hiroshima, began much later during the late Edo period. Farmers in the region engaged in seasonal trade involving brushes and ink, gradually learning brush-making techniques and developing them into a local industry. During the Meiji period, brushes became widely used in education throughout Japan, although demand later declined after World War II as calligraphy education became less central in schools.
Around the 1950s, however, Kumano’s brush industry evolved in a new direction. Leveraging the delicate techniques cultivated through calligraphy brushmaking, artisans began producing makeup brushes of exceptional quality. This transition marked the beginning of Kumano’s global reputation in the beauty industry. In 1975, Kumano calligraphy brushes were officially designated as traditional crafts, and in 2004, Kumano Brushes were registered as a collective trademark. Today, they are recognized worldwide as premium makeup brushes trusted by professionals and consumers alike.
The Appeal and Craftsmanship of Kumano Brushes
The appeal of Kumano Brushes lies in the extraordinary level of craftsmanship involved in every step of production. Each brush is carefully handmade by skilled artisans who pay close attention to even the smallest details.
The process begins with selecting the appropriate hair material. Artisans carefully assess the characteristics of each type of hair and combine materials according to the intended purpose of the brush. Through this process, they fine-tune softness, resilience, and overall performance. These delicate adjustments allow Kumano Brushes to support a wide range of applications, from calligraphy and painting to makeup artistry.
The quality of a Kumano Brush becomes immediately apparent upon first touch. Subtle differences in softness and elasticity directly influence how the brush performs on the skin or paper, ultimately affecting the final result. This precision, developed through years of experience and craftsmanship, is one of the reasons Kumano Brushes are trusted by makeup artists, calligraphers, and artists around the world.
Beyond functionality, Kumano Brushes also embody Japanese culture and aesthetics. The traditional handcrafting process, refined over more than a century, reflects the dedication and sensibility of the artisans behind each piece. More than simple tools, these brushes enrich everyday experiences and connect users to a deeper appreciation of craftsmanship and beauty.
Types and Materials
Kumano Brushes encompass a broad range of brush types, including calligraphy brushes, Japanese painting brushes, Western painting brushes, industrial brushes, and makeup brushes. Regardless of category, material selection plays a crucial role in determining the performance and feel of each brush.
Natural hair materials are especially valued for their unique characteristics. Goat hair is known for its softness and flexibility, making it ideal for smooth application. Squirrel hair offers exceptional softness suited to delicate work and refined finishes. Horsehair provides resilience and structure, while boar bristle delivers firmness and strength for more textured strokes. Artisans carefully select and combine these materials depending on the intended use and desired finish.
Synthetic fibers have also evolved significantly in recent years. Materials such as PBT offer durability, easy maintenance, and excellent washability. By combining natural and synthetic fibers, manufacturers can further expand the performance possibilities of a brush. Modern synthetic fibers now closely mimic the feel of natural hair, and brands such as SHAQUDA actively develop synthetic alternatives from an animal welfare perspective.
Kumano Brushes as Makeup Tools
Kumano makeup brushes continue to evolve while preserving the traditional techniques that define their craftsmanship. Materials are carefully selected according to application method and skin feel. Goat hair, for example, provides smooth application and excellent powder pickup, while squirrel hair is valued for its exceptional softness and delicate finish. Synthetic fibers offer durability and hygiene, making them practical for everyday use.
Many modern makeup brushes combine both natural and synthetic fibers to achieve an ideal balance of softness, resilience, and functionality. In addition, careful control of bristle density, angle, and length ensures even product application and a seamless finish. These details are part of the reason Kumano makeup brushes are trusted by professional makeup artists around the world.
How to Choose and Care for Kumano Makeup Brushes
When choosing a makeup brush for the first time, it is helpful to consider both size and purpose. Larger brushes are well suited for applying foundation and powder, while smaller brushes provide precision for detailed areas such as the eyes and brows. For beginners, a set that includes both base and detail brushes is often a practical starting point.
The choice between natural and synthetic hair also depends on personal preferences and makeup style. Natural hair brushes are appreciated for their softness and ability to create refined finishes, while synthetic brushes are durable and easier to clean.
Proper care is essential to maintain the performance and longevity of the brushes. After use, the bristles can be gently wiped with tissue or cleaned with a brush cleaner spray. For heavier buildup, spraying cleaner directly onto the bristles and wiping carefully can help remove residue. After cleaning, the bristles should be reshaped and dried in a well-ventilated area away from direct sunlight.
For deeper cleaning, brushes can be washed gently with diluted shampoo in lukewarm water before being carefully dried. Consistent care helps preserve the texture and functionality of the bristles over time.
The KUMANOFUDE® Brand and the Vision of SHAQUDA
In Kumano Town, Hiroshima, several manufacturers continue to preserve and develop the tradition of handcrafted brushmaking. Products that meet the standards established by the Kumano Brush Cooperative carry the KUMANOFUDE® mark on their packaging and manuals, serving as a symbol of authenticity and quality.
Among these makers, SHAQUDA represents a new generation of Kumano craftsmanship. The brand combines traditional techniques with contemporary design to create brushes that are both functional and aesthetically refined. Its handcrafted bristles and simple, human- and eco-friendly designs are intended to enhance everyday gestures while bringing comfort to both skin and mind.
SHAQUDA’s philosophy is centered on “filling your everyday scenes with beauty.” Rather than being viewed simply as tools, the brushes are designed as objects that stimulate the senses and enrich daily life. Their minimalist forms are inspired by elegant everyday gestures, such as applying makeup or preparing tea, allowing the brushes to fit naturally into the hand and complement movement beautifully.
This balance of design and functionality has earned attention both in Japan and internationally. Timeless and refined, SHAQUDA brushes represent a modern interpretation of everyday luxury.
A Meaningful Gift
With their delicate bristles, exceptional feel, and refined appearance, SHAQUDA brushes transform everyday makeup routines into special experiences. Beyond their practicality, they are also appreciated as thoughtful gifts for meaningful occasions, offering both the pleasure of use and the joy of owning something beautifully crafted.
Conclusion
Understanding the history and craftsmanship behind KUMANOFUDE®, as well as the philosophy of the SHAQUDA brand, adds a deeper sense of appreciation to everyday makeup and skincare routines. More than simple tools, these brushes embody tradition, refinement, and artistry.
With thoughtful selection and proper care, Kumano Brushes can be enjoyed for many years, making them valuable companions for personal use and meaningful gifts that bring beauty and comfort into daily life.